We are four students of NHTV University of applied sciences and this questionnaire is part of a course we do about researching. Thank you in advance for taking the time to complete this survey.
This survey contains questions about products placed into James Bond movies where Daniel Graig starrs in. Therefore it is important that you have watched at least one of the James Bond films starring Daniel Graig. This must be either: Casino Royale (2006), Quantum of Solace (2008), Skyfall (2012) or Spectre (2015).
Below a short description of the term product placement. The data which we collect from this survey will not be published on any website and your responses to this survey will be kept anonymous and confidential. The questionnaire will only take 5 minutes of your time.
Product placement is an advertising technique that is being used by companies to subtly promote their products through a non-traditional advertising technique. This is usually done through media platforms like television series and films. A company pays this television show of film in order to have their product(s) used by the actors. Depending on the amount of money the company pays, the more obvious the logo and product are being exposed into the show.